Owners & landlords
You own the units and want to stop paying 8–10% to a management company. We set up the system, migrate your tenants, and keep it running. You make every decision; the software does the chasing.
Rental back office · Owners & realtors · Utah
Run Your Rentals Without a Management Company.
Rent collection, late-fee escalation, maintenance intake, tenant comms, and owner reports — installed and kept running for you. Whether you own the doors or manage them for your clients, you stay in charge and the money goes straight to the owner.
- Rent lands in the owner's account
- Vacant units are free
- Live in about two weeks
- We keep the system running
Who this is for
Realtors & small brokerages
Your license already lets you manage rentals for your clients. We give you the back office so you keep the management fee instead of referring it away. You sign the leases and talk to owners; we run your system.
The real cost
A management company keeps 8–12% of every rent check. Forever.
The fee never stops
~8.5% of rent every month, ~70% of a month at placement, ~30% at renewal. On ten $1,800 doors that's about $36,000 a year.
Software alone doesn't do it
Free rent apps collect rent. They don't escalate late payers, track maintenance, or send owner statements — and nobody keeps them running.
Realtors: you already have the clients
Your investor buyers ask who should manage it. Today that answer sends the recurring revenue somewhere else.
The math
See what you keep.
Rough-In Systems tier
$30/door/mo · $150/mo minimum · compares against a management company keeping 8.5% of rent
Management company would keep per year
$18,360
You pay Rough-In Systems per year
$3,600
You save per year
$14,760
Per door per month
$30
Placement and renewal fees a management company charges are on top of this — you skip those too.
The system
Rent collected. Maintenance tracked. Owners reported to.
Tenant portal with ACH rent
Each unit is tied to the payer you choose at move-in. Tenants pay by ACH inside the portal and the money lands in the owner's bank account. Rough-In Systems never holds or moves rent.
Automated rent invoices and late-fee escalation
Invoice 5 days before the 1st, reminder the day before, the day of, and daily until paid. The moment a tenant pays, the reminders stop. Grace period and late fee set to your terms.
Maintenance request pipeline
Every ticket moves from submitted to scheduled to done, with photos and history per unit.
Tenant communications
Reminders, notices, renewal nudges — A2P-registered texting from a number that's yours.
Owner reporting
Who paid, who's late, open maintenance, and a monthly statement — for yourself or for each owner you manage for.
One inbox
Texts, emails, and portal messages in one thread per tenant.
Your own rental website
Listings with photos and video tours, a tour-request form that lands in your pipeline, and the tenant portal login — on your domain, under your name.
Pricing
Setup fee, then per door. Vacant units are free.
Launch
We install and train; you run it.
$1,500setup
$15/door/mo
$97/mo minimum
- Full system installed
- Your branding
- 2 training sessions
- Email support
- We keep the account alive
Managed
We keep your system running every month.
$2,500setup
$30/door/mo
$150/mo minimum
- Everything in Launch, plus:
- Monthly rent-cycle and escalation sequences monitored and maintained
- Maintenance tickets routed to whoever you choose
- Monthly statements generated
- Phone/text support
Full
We run the whole system; you make the calls.
$3,500setup
$50/door/mo
$250/mo minimum
- Everything in Managed, plus:
- Tenant message drafts and routine replies sent under your name and number
- Listing-inquiry → tour → application automation
- Renewal sequence
You (or your licensed agent) remain the manager of record. We operate the software.
A door is a unit with an active lease on the system, billed on the 1st. SMS/email usage passed through at cost. 12-month initial term on Managed and Full. Setup fee is non-refundable.
Proof
I run this exact system on our own doors.
We run it every day on our family rental portfolio: ACH-only rent through the portal, invoices out 5 days before the 1st, reminders until paid that stop the moment payment lands, a 5-day grace period, late fees after the 5th, A2P-registered texting, and a listings site with video tours and tour requests.
I've been in plumbing and HVAC since 2016, so a water-heater ticket means something to me — I know how fast it needs to move.
You talk to the person who built it and uses it.
Built on our own doors first
- Running live on a family rental portfolio
- In the trades since 2016 — plumbing & HVAC
- We migrate your existing tenants and leases
- Based in Utah — same time zone, same weather
Utah is adding a property manager license on January 1, 2027.
Active sales agents and brokers can obtain it without the extra exam or coursework. The license is the easy part — the system is what most agents are missing.
Read HB 377FAQ
Questions owners and realtors actually ask
Rather we call you?
Drop your info and we'll get back to you — usually the same day.
Keep the fee. Keep control. We'll keep the system running.
Twenty minutes, straight talk. We'll tell you if it's a fit.